Looking good. Feeling Good. 2 things every super woman needs to feel!
You are beautiful!
Sleepless nights, work, kids and no time for us lets us forget that at times! So here it is, finally in Lebanon: URBAN DECAY opened in ABC ACHRAFIEH!
Their famous NAKED PALETTE – A MUST HAVE!
Urban Decay literally invaded the L0 space of ABC with its disco balls, its purple balloons and its unconventional walk-of-fame. After the ribbon cutting, a graffiti artist performed a live demonstration while the famous DJ “Djette” spun her tunes. Fans, customers, and passers-by were invited to discover the Urban Decay collection and enjoy free make-up application on make-up stages. Each event was edgier than the last!
The weekend also hosted a game “Spin the Electric Wheel” inspired by Urban Decays Electric Palette where people were dared to spin the wheel and have the chance to get their make-up done based on the color they got.
All these events perfectly portrayed the story of Urban Decay, when back in the mid ‘90s, Wende Zomnir, visionary businesswoman and makeup junky, revolutionized the standardized beauty market with her daring crazy shades. Along with her co-workers, she unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape.
“Make-up is about self-expression. It is not about covering your flaws, but showing the world who you are”, Wende keeps claiming. Since day one until today, all the way from Laguna Beach California to the rest of the world, the same vibe keeps expanding: Beauty with an edge™.
While the brand continues to grow, the original team continues to experiment: UD now offers an endless array of high performance cosmetics, from velvety-soft shadows – including the industry bestseller Naked Palette – and creamy, badass luxury lipsticks, to weightless complexion products for ultra-definition skin, and high-tech setting sprays to make your makeup last all day.
GOOD LUCK SUPER MOMS!
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