FACT: Lebanon is ranked 60 in Population below poverty line(%) 2015 Country Ranks.
28% of Lebanese our living under the poverty line. (source CIA FACTBOOK 2015)
We can blame it on politics. And it would be true – but playing the BLAME GAME won’t get a result and it won’t FEED or HELP these families – Lebanese mothers, fathers, sons and daughters that need your help TODAY!
I was blessed to meet an amazing NGO headed by an inspirational Super mom that is actually making a huge difference for the past 13 years in making our country a better place. It was so refreshing to meet a group of people who actually didn’t nag about how bad our country was but was actually taking steps on how to make it better.
BASSMA (Arabic for smile) is bringing just that to so many families in need.
BASSMA, a non-profit association for Social Development, founded in Lebanon in 2002, strives to empower deprived families to reach self-sufficiency – from food, to support, school tuitions, and so much more. 13 years of hard work, passion and commitment BASSMA has evolved into a comprehensive organization that directly supports around 85,000 people per year.
Check out heart-breaking and heart-warming success stories that BASSMA has achieved through the years http://www.bassma.org/
WORLD FAMILY DAY CAMPAIGN STARTS TODAY: Check out the details and how you can help:
A MEAL FOR A MEAL CAMPAIGN supported by Lebanese singer and Super mom Nancy Ajram.
The Meal-for-Meal activation had Bassma partner with select restaurants: Casper & Gambini, Lina’s, Obi, Café Blanc, Sultan Ibrahim, Diwan Al Sultan, Beirut Cellar, KFC, Hardees and Olive Garden at the Gefinor Rotana.
When visiting these restaurants throughout the campaign – they have benevolently in turn would provide Bassma with various hot meals for needy families.
A second activity to celebrate WORLD FAMILY DAY is the Find the Balloon activation, Bassma partnered with City Centre Beirut and select outlets of TSC and encouraged people to find the Bassma balloons at these locations, take a picture with it and post their photo on social media with the following hashtags: #BassmaWFD #EmpowerFamilies, as well as #TSCSupportsBassma for TSC and #CCBeSupportsBassma for City Centre Beirut.
In line with this activation:
TSC kindly provided 15 destitute families with ‘goodie-boxes’ filled with home goods and appliances, such as pillows, towels and bedspreads, worth 100$ each that would help improve their living conditions.
City Centre Beirut, they also generously offered 25 gift cards with a value of 100$ per card, for each family in need, further assisting them with items that would make their lives much easier.
MAKING A DIFFERENCE WAS JUST MADE EASIER. Let’s work together to help BASSMA in reaching more than, helping more and changing more!
Make a difference SUPER MOMS!
GOOD LUCK SUPER MOMS!
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